It’s the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before.
It’s no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer’s life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear.
I’m sure you’ve noticed the big change over the weekend. As of March 30, Facebook has ported all of it’s pages into the new Timeline design, including business pages. While there are plenty of people who aren’t happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by…
If the Top 10 buzzwords are used to the point of making the HR recruiters’ eyeballs bleed, and LinkedIn has finally published their thoughts on it, is this something we should seriously look at on our profiles? I think so…
This new 3 letter Acronym SCO, seems to be getting rewrites more than expected online from bloggers here and there. I wonder how many of them have years of experience in agencies and digital media. From someone who has been involved in media agencies, digital media and a whole range of advertising projects right through to social media marketing and SEO as they grew out of the ground, here is a perspective worth looking at.
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Taylor Marek is no "newbie" when it comes to social media. Years of experience, combined with exceptional content and connections with the top industry leaders define his leadership and mark his passion. Read more here.