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How Do You Approach Social Media?

Posted by Taylor Marek | Follow Him on Twitter Here

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories?

Posted in: Business, New Media, Social Media

Tags: action takers, Be the active 10%, Don't be the 80%, Social Media, three approaches

What’s The Deal With Facebook Timeline?

Posted by Taylor Marek | Follow Him on Twitter Here

I’m sure you’ve noticed the big change over the weekend. As of March 30, Facebook has ported all of it’s pages into the new Timeline design, including business pages. While there are plenty of people who aren’t happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by…

Posted in: Blogging, Business, General, New Media, Social Media

Tags: Content, Facebook, Fan Pages, Timeline, Virality

Social Content Optimisation (SCO): Real or Just Another Acronym?

Posted by Taylor Marek | Follow Him on Twitter Here

This new 3 letter Acronym SCO, seems to be getting rewrites more than expected online from bloggers here and there. I wonder how many of them have years of experience in agencies and digital media. From someone who has been involved in media agencies, digital media and a whole range of advertising projects right through to social media marketing and SEO as they grew out of the ground, here is a perspective worth looking at.

Posted in: Blogging, Business, New Media, Social Media

Tags: Facebook marketing, online marketing, search engine optimisation, seo, social media marketing, Twitter marketing, web design, website design