How Do You Approach Social Media?

Every company using social media falls into one of these three categories.

80% of people fall in one category, 10% in another, 10% in the remaining category.

So what are those categories?

Those who make things happen, those who watch things happen, and those who say, “What happened?”

Don’t Be The 80%

The common myth when it comes to companies using social media is “Yeah, I’m on social media.” What the heck does that mean though? Why does that statement influence your bottom line?

80% of companies using social media are there to watch things happen. (You should probably tweet that.)

Lets take an example from nature. Does the early bird get the worm? Yes. Do you think it sits around and waits for that worm to magically pop up from the ground so he can fly down and snatch it up or does he actively fly around fertile soil searching for the right spot where he knows the worm to be at? If you answered the latter, you are completely right.

When you say you are “on social media” you are saying you’re the bird who sits on the fence and does nothing but watch. You can bet your salary that it influences your bottom line. And your stomach.

Be The Active 10%

I’m not talking about the 10% that wonder “What Happened?”. If you’re in that category, you need some education first. The rules have changed on the major global scene and you need to be brought up to speed.

Consider subscribing to my newsletter, details at the end of this post.

There is a category I like to call the “Action Takers”. These companies know what they need and pursue it with dogged devotion. They are faster, smarter and leaner than the competition. These are the companies with a loyal fan base, brand evangelists, and just seem to be everywhere you look.

How To Be The Active 10%

By now you know I’m talking about the “those who make things happen/action takers” category. I’m going to give you a simple tip to get started on that path, no matter where you fall category-wise.

Post Daily.

If you have a Facebook Fan Page, Twitter account, Pinterest profile, Linkedin account or whatever, you need to be posting there. This is the first step on the path of a fruitful social media campaign, all the rest build upon how seriously you want to take this first step.

Seriously, I know you have 5 minutes of free time in your business to devote to this, you are NOT Donald Trump. Schedule in 5 minutes where you will visit each of your social media accounts and just post something. Anything. Status update, client testimonial, picture, video, etc. will work.

I will be covering exactly what you should be posting in next weeks post.

If you want to take your approach to social media seriously and jump ahead of everyone else who just read this article, subscribe to my newsletter below.

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This article has 20 comments

  1. Louanne Walters 04/25/2012, 8:08 am:

    Taylor – enjoying your nuggets of sassy and clever wisdom! Keep on keepin' on.

    • Taylor Marek 04/26/2012, 9:45 am:

      Thanks! Keep Being Awesome.

  2. Kuldip Singh 04/25/2012, 9:55 am:

    You are obviously a talented writer. However, for mere mortals like me, daily posting quality content which people will read – easier said than done.

    • Taylor Marek 04/26/2012, 9:47 am:

      One sentence cannot possibly be that hard though, if you think about it. You say more than one sentence a day, and type more than one a day. I\’ll be covering this more in next weeks article though.

    • Joe Boyle 04/28/2012, 9:49 pm:

      Posting everyday has it's benefits once it's done. I remember when I made my very first website, I wrote a statement saying it's completely impossible for somebody to write a post everyday. I then tried it. And I succeeded. I put an article up every single day for three months. And it worked out great. You get ideas from other articles. It really just becomes the mindset of "I can do this" or "I think I can."
      My recent post WordPress – Eliminate Spam Comments

      • Taylor Marek 05/01/2012, 6:24 pm:

        Yup, not only does it apply to social media but it can be applied in other areas as well, depending on the marketing strategy.

  3. Daniel Conner 04/25/2012, 10:50 am:

    Are you talking more along the lines of B2C or B2B marketing?

  4. yeeboodigital 10/23/2012, 9:21 pm:

    There's more good news. Fifteen percent said they spend more than they intended because they were influenced by social networking sites.

  5. MiciROX 01/27/2013, 3:21 am:

    I actually have to be more active with social media, but some days I feel what I have to say is not worth telling.

  6. vvpvijay 02/16/2013, 10:39 am:

    As a matter of fact I am part of the 10% I devote atleat a hour before sleeping to social sites. This has become a habit of a sort. Anyways what you are saying it true, 90 % of world just are watches with only 10% really contributing something meaningful, Infact my last article was on Facebook scam that took place._Thanks for your inputs

  7. Howdoyou 05/20/2013, 4:26 am:

    Now a days social media is most important one way for any kind of company. Which help us to get success in our business. Your 80% of people fall in one category information we must be need to remember for our business advertisement.

  8. ROFLCovers 09/26/2013, 11:47 am:

    Social Media is never going away. I follow several brands on Facebook and Twitter to keep up to date with promotions. A lot of brands don't engage, which is a mistake a lot of social media managers make. Also, updating your Facebook Timeline Cover is a great way to generate some buzz. Thank you for putting this together.

  9. optimization Chicago 12/21/2013, 4:01 am:

    It is really appreciative work for business promotion, thanks for the useful information

  10. Jimmy 02/18/2014, 11:19 am:

    Excellent article, Taylor! Yes, social media marketing is very important. However, I have a hard time making the time to post on those sites you mentioned and on my Google+ page too. A great post could take 1, 2 or even 3 hours to write and I just don't have that much time. Short posts are ok I guess, but long, helpful articles are much better. Great articles are worth their weight in gold, are known as "Epic Posts" and google likes them and readers like them and share them. How long does it take YOU to write a long post?

  11. Atia 02/22/2014, 10:06 pm:

    Social media is quite excellent platform for business solution. We must focus on getting relative customers as fans of our business social pages. Will you like my essays to get best online contents.

  12. Angry Birds Portal 03/28/2014, 11:35 pm:

    Exactly right. Social media is the best platform to promote your business. And if you prove to be on of the active 10%, you will prove that you have approached social media the right way.
    My recent post SUMMER/FALL 2014 REGISTRATION BEGINS APRIL 9, 2014

  13. Doc 04/30/2014, 10:49 pm:

    Social media is never going away…. we are gearing up more and more to use it on every campaign.
    My recent post Local Video Star Reviews Oxymoron from ScHoolboy Q

  14. benclarke 05/14/2014, 2:39 am:

    Today the use of social media is very important to get in touch with your clients and customers. With the advent in the education sectors there are many possibilities comes around to get enroll in the online education programs such as http://www.institutesofcollegecredits.com/ these courses.

  15. Project Analysis 07/27/2014, 12:46 pm:

    Conversion rate is low for blanket social updates, the tools must be used 1 on 1 which can burn time but is ultimately beneficial.
    My recent post Company Website Analysis – Business Analysis Consultancy

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Taylor Marek is no "newbie" when it comes to social media. Years of experience, combined with exceptional content and connections with the top industry leaders define his leadership and mark his passion. Read more here.

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