As I am writing this, I am currently home from college on spring break. As my college blocks every video site except Facebook videos, I had to catch up on the videos I missed while I was away for three months. I only have a select few tv shows I like to watch, and ALL of them I watch online. I was in the middle of watching an episode of Chuck when a chunk of dialogue caught my entrepreneurial ear. I don’t remember the exact conversation, but it sparked this idea.
Well, to put it bluntly, you MARKET to them. No, we don’t advertise to them, read that article I linked up first then continue reading here.
It takes a creative mind to pull customers in. Something that will reach out to them, and show them the solution to their urgent need.
You can do something stupid and completely blow up your reputation, causing ripples in the market. Or you can do something no one has thought about to capture them, but understand this. You cannot serve everyone. Remember the old saying, “If You Try To Be Everything To Everyone, You’ll Be Nothing To No One”?
Take that idea in perspective. Look at the bigger picture. Why do you market to certain segments of people? Why are all these marketing surveys, segments, action plans, and spread the message being conducted by companies big and small?
Because you want to capture your custom customer.
Customer comes from the word ‘custom’ which comes from a latin word meaning ‘habit or usage’. It is quite fascinating if you think about it. A person, custom made, just for your business is waiting out there for you to capture them. You have no idea who it is, so you send a message to your market, hoping that they are in the mix. They hear about you and BAM!, deal closed.
Forget about advertising to everybody, that is dead. Besides, we know that reverse psychology works pretty well in this area. Market only to that select group, and sooner or later everyone and their cat will hear about you. There is enough of the market for every business to have their share, you just need to find yours. That is why you have marketing campaigns. That is why you guard the customers you do have with an iron fist (at least I hope you do). That is why you are in business.
There are customers custom-made just for your business. What are you doing to make them notice you?