Multi-Level Marketing Not Multi-Level Advertising
Anyone noticing the shift here?…
It used to be completely different. Business in the 1900′s was all about how many levels we could advertise our product/service on. The internet has completely changed the game, as well as the rapid change in technology. Now we find ourselves with an unlimited amount of levels we can promote our company in. That game has changed and we need to quickly find where we can make the most impact and leverage it.
“But wait” you may be saying right now. “Isn’t marketing and advertising the same thing?” Well…yes, and no.
Advertising is a communication strategy used to persuade the person engaging in the “ad” to take action and to buy from that brand.
Marketing is the process by which companies create value for and build strong customer relationships to ensure brand loyalty and word of mouth distribution with their market base.
Notice the slight but important difference here. (Muaha! And you didn’t think I would flex my communication degree muscles while here in college eh?…)
What did the Industrial Revolution give us? A simpler way to mass produce goods and services at a lower cost. What did the Information Age give us? Well, it kicked down the doors of the Industrial Revolution and said, “Hey, I can do all of that and more for the cost of NOTHING!” What is the Social Media Revolution giving us? It stole the idea presented in the Information Age and scattered it to the far reaches of the globe while giving us the means to connect and share with anyone and everyone across the planet at virtually the speed of light.
What multi-level advertising was to the Industrial Revolution, multi-level marketing is to the Information Age and the Social Media Revolution. You need to stop persuading and start providing value for and building strong relationships with your customers. The persuading will work itself out in the customers’ mind once you have built that relationship.
I worked for the big boys. I know those who have taken this new approach and are now soaring on untold heights. I’ve also watched others flap their “multi-level advertising” wings in vain and plummet straight to the earth below. I know the reason why too, but that is for another post. You’ll have to wait for that to come out…
In the meantime, what are you doing to ensure your multi-level marketing strategy succeeds? Do you even have one?
I’m not giving you the rest of the pie until you’ve consumed your chunk of it and let me know what you thought of it below. You know I love hearing feedback from you guys…