How Do YOU Define A Successful Social Media Campaign?

This is the first time I’m taking an official poll on this site because I want to hear your input. After you provide your input, I’ll give you my side of it.

Think of it as an Oreo. Your opinion is half of the Oreo, mine is the other half. Together there is a cohesive whole and everyone benefits.

So, How do you define a successful Social Media campaign?

How to get “Custom Customers”

As I am writing this, I am currently home from college on spring break. As my college blocks every video site except Facebook videos, I had to catch up on the videos I missed while I was away for three months. I only have a select few tv shows I like to watch, and ALL of them I watch online. I was in the middle of watching an episode of Chuck when a chunk of dialogue caught my entrepreneurial ear. I don’t remember the exact conversation, but it sparked this idea.

How do you get customers?

Well, to put it bluntly, you MARKET to them. No, we don’t advertise to them, read that article I linked up first then continue reading here.

It takes a creative mind to pull customers in. Something that will reach out to them, and show them the solution to their urgent need.

How do you capture the entire market’s attention?

You can do something stupid and completely blow up your reputation, causing ripples in the market. Or you can do something no one has thought about to capture them, but understand this. You cannot serve everyone. Remember the old saying, “If You Try To Be Everything To Everyone, You’ll Be Nothing To No One”?

Take that idea in perspective. Look at the bigger picture. Why do you market to certain segments of people? Why are all these marketing surveys, segments, action plans, and spread the message being conducted by companies big and small?

Because you want to capture your custom customer.

What’s the inside scoop?

Customer comes from the word ‘custom’ which comes from a latin word meaning ‘habit or usage’. It is quite fascinating if you think about it. A person, custom made, just for your business is waiting out there for you to capture them. You have no idea who it is, so you send a message to your market, hoping that they are in the mix. They hear about you and BAM!, deal closed.

Forget about advertising to everybody, that is dead. Besides, we know that reverse psychology works pretty well in this area. Market only to that select group, and sooner or later everyone and their cat will hear about you. There is enough of the market for every business to have their share, you just need to find yours. That is why you have marketing campaigns. That is why you guard the customers you do have with an iron fist (at least I hope you do). That is why you are in business.

There are customers custom-made just for your business. What are you doing to make them notice you?

Multi-Level Marketing Not Multi-Level Advertising

Anyone noticing the shift here?…

It used to be completely different. Business in the 1900’s was all about how many levels we could advertise our product/service on. The internet has completely changed the game, as well as the rapid change in technology. Now we find ourselves with an unlimited amount of levels we can promote our company in. That game has changed and we need to quickly find where we can make the most impact and leverage it.

“But wait” you may be saying right now. “Isn’t marketing and advertising the same thing?” Well…yes, and no.

Advertising is a communication strategy used to persuade the person engaging in the “ad” to take action and to buy from that brand.

Marketing is the process by which companies create value for and build strong customer relationships to ensure brand loyalty and word of mouth distribution with their market base.

Notice the slight but important difference here. (Muaha! And you didn’t think I would flex my communication degree muscles while here in college eh?…)

What did the Industrial Revolution give us? A simpler way to mass produce goods and services at a lower cost. What did the Information Age give us? Well, it kicked down the doors of the Industrial Revolution and said, “Hey, I can do all of that and more for the cost of NOTHING!” What is the Social Media Revolution giving us? It stole the idea presented in the Information Age and scattered it to the far reaches of the globe while giving us the means to connect and share with anyone and everyone across the planet at virtually the speed of light.

What multi-level advertising was to the Industrial Revolution, multi-level marketing is to the Information Age and the Social Media Revolution. You need to stop persuading and start providing value for and building strong relationships with your customers. The persuading will work itself out in the customers’ mind once you have built that relationship.

I worked for the big boys. I know those who have taken this new approach and are now soaring on untold heights. I’ve also watched others flap their “multi-level advertising” wings in vain and plummet straight to the earth below. I know the reason why too, but that is for another post. You’ll have to wait for that to come out…

In the meantime, what are you doing to ensure your multi-level marketing strategy succeeds? Do you even have one?

I’m not giving you the rest of the pie until you’ve consumed your chunk of it and let me know what you thought of it below. You know I love hearing feedback from you guys…

#90: Can you not work and still get paid?, The Power of a Negative Image, and Website Flippers

In Episode #90 you will learn whether you can stop working and still get paid for Finances. For Business, you will learn the impact a negative image can have on your company. And for Technology, you will learn about a growing industry where people buy websites, fix them up, and then turn them around and sell them for a good passive income.

The articles used in today’s show can be found at:
http://www.geeknewscentral.com/archives/008168.html -Todd Cochrane on Alexa Rankings
Website Flipping Resources:
http://www.entrepreneurs-journey.com/275/how-to-buy-a-website-and-flip-it-for-profit/
http://marketplace.sitepoint.com
http://www.outsourcesecretsrevealed.com/flipit

If you have any questions, comments, ideas, or need help:
Call 1-866-TMP-2860
E-mail me using the form found at http://taylormarek.com/blog/contactme
Visit the Forums at http://www.taylormarek.com/forum
Or leave a comment below…

Podcast: Play in new window | Download (Duration: 14:43 — 6.8MB)

#86 Sponsored by GoDaddy: Credit Card Backlash, Sales staff or Advertising, and Google battles Viacom while Dell frauds

This episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11 or BLU11. http://www.godaddy.com

In today’s episode you will learn about how credit cards can eat you alive for Finances. For Business, will you pick a sales staff or invest in advertising, and for Technology, I give an update on the Google/Viacom lawsuit and how Dell was caught red-handed.

The articles used in today’s show can be found at:
http://askfsb.blogs.fsb.cnn.com/2008/05/23/taking-your-web-design-firm-to-the-next-level/
http://www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=208400312
http://www.informationweek.com/news/hardware/desktop/showArticle.jhtml?articleID=208400410

If you have any questions, comments, or ideas about anything mentioned during the show, or to give your two-cents on a topic, call our toll-free line at 1-866-TMP-2860.

Podcast: Play in new window | Download (Duration: 38:25 — 17.6MB)

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