I want you guys to watch this movie. It is simply amazing.
If you have ever wondered how to create a cult, keep them buzzing, and always overdeliver, look at Apple. They have done it time and again. It pays to see how they did it because it may be just the spark you need.
Just thought I would send out a quick post as I had this on my mind.
I was driving in my car running some errands when a radio ad came on. It was talking about Netflix and how they now offer the option to not only watch your favorite movies online or via mail, but that you can now watch your favorite tv shows as well. This set my mind to thinking. How can tv shows make money in the online world, the ‘new media’ realm where you control what you want to watch, where you want to watch it, when you want to watch it, and how? From many of my excursions into the television industry, I know that most of the money tv shows earn come from the ads that play during each episode. There is also the option to “place products” into the episode slyly enough for you to not notice the subliminal ad. This strategy works well in movies also.
Anyways, the thought occurred to me that the easiest way tv shows can make a living online is to partner up with companies such as Netflix and Blockbuster to syndicate episodes where the public wants them. There is also throwing it up on iTunes, Hulu, and Zune Marketplace that can bring in some easy revenue. Problem solved, cue the applause and cheers from an audience that has been waiting for this moment.
If you are a tv show producer or are thinking of becoming one, factor this into your equation. The tips pay out better here, trust me.