#106: Jordan Cooper of Not A Pro Blog Rants on Blogging, Social Media, and Marketing

Today I interviewed Jordan Cooper of NotAProBlog.com

If you are wondering, we will be moving back to our regular schedule soon and I may be mixing the podcast episodes up! (Thinking of having a monthly episode dedicated to interviewing one person similar to this episode)

If you want one-liners, Jordan is stuffed full of them. “Be Real”, “You Blog To Make Money”, and “Start a Blog” are just a few. I also ask him a question regarding marketing and what every single business is doing wrong. You will want to hear his answer if you are a business owner.

Need some inspiration? Read a couple posts from his blog:

What it takes to be an Overnight Failure

How to Win Friends & Influence No One

Putting Your Personality Into Your Passions

To learn more about Jordan or to chat with him via twitter, click on one of the links below:

Blog – NotAProBlog.com
Twitter – @NotAProBlog

Want to Retweet this episode to your Twitter Audience? Click Here.

Lets continue the conversation. Comment below or use these options:

• Toll Free Comment Line: 1-866-867(TMP)-2860
• Send me an e-mail.
• @taylormarek me on Twitter
• Facebook: http://www.facebook.com/taylormarek

Podcast: Play in new window | Download (39.2MB)

Multi-Level Marketing Not Multi-Level Advertising

Anyone noticing the shift here?…

It used to be completely different. Business in the 1900’s was all about how many levels we could advertise our product/service on. The internet has completely changed the game, as well as the rapid change in technology. Now we find ourselves with an unlimited amount of levels we can promote our company in. That game has changed and we need to quickly find where we can make the most impact and leverage it.

“But wait” you may be saying right now. “Isn’t marketing and advertising the same thing?” Well…yes, and no.

Advertising is a communication strategy used to persuade the person engaging in the “ad” to take action and to buy from that brand.

Marketing is the process by which companies create value for and build strong customer relationships to ensure brand loyalty and word of mouth distribution with their market base.

Notice the slight but important difference here. (Muaha! And you didn’t think I would flex my communication degree muscles while here in college eh?…)

What did the Industrial Revolution give us? A simpler way to mass produce goods and services at a lower cost. What did the Information Age give us? Well, it kicked down the doors of the Industrial Revolution and said, “Hey, I can do all of that and more for the cost of NOTHING!” What is the Social Media Revolution giving us? It stole the idea presented in the Information Age and scattered it to the far reaches of the globe while giving us the means to connect and share with anyone and everyone across the planet at virtually the speed of light.

What multi-level advertising was to the Industrial Revolution, multi-level marketing is to the Information Age and the Social Media Revolution. You need to stop persuading and start providing value for and building strong relationships with your customers. The persuading will work itself out in the customers’ mind once you have built that relationship.

I worked for the big boys. I know those who have taken this new approach and are now soaring on untold heights. I’ve also watched others flap their “multi-level advertising” wings in vain and plummet straight to the earth below. I know the reason why too, but that is for another post. You’ll have to wait for that to come out…

In the meantime, what are you doing to ensure your multi-level marketing strategy succeeds? Do you even have one?

I’m not giving you the rest of the pie until you’ve consumed your chunk of it and let me know what you thought of it below. You know I love hearing feedback from you guys…

The Parable of the Businessman

I ran across this story (Mark 4:1-20 if you’re wondering), and it bears repeating. My life story seems to echo this parable above all others, my name defines it.

It goes as follows:

There once was a businessman, who, after he had created a product to solve an urgent need, set out to market. He stopped in many places. Villages, cities, states, and everywhere else he saw his product could do the most good. Some of the product he sold fell upon deaf ears, no one wanted to buy what he had to offer. Some of it fell upon interested people who put it on a shelf and let it collect dust. Others fell upon those who needed it. They started using it, but quickly became disillusioned and requested a refund. Still other fell upon those who recognized this product, eagerly bought it and consumed it entirely. Through them word started spreading and soon the businessman was looking at an increase of thirty, sixty, even a hundred times more then he ever thought possible.

What is the meaning? It means that you, as a business owner, will always have these four types of customers. The ones you want to go for are those where the “seed falls upon good soil…and produces… even a hundredfold…”

The rest will take care of itself.

What’s your application to this parable?

#103: Maximize Income, Don’t be like your Competition, and FCC on Net Neutrality

Woot! Passed my first CLEP test and excited to release another episode!

Sponsored by GoToMeeting, try it FREE for 30 days: http://www.gotomeeting.com/techpodcasts

End of the week episode, but that is because I was studying like crazy to pass my first CLEP test. I did, and now am back in the hotseat and ready to crank out another episode. Hope you enjoy it as much as I did creating it!

Finances: Maximize Income

Did you know the Internet can be your biggest leverage? I’d love to have a chat around this, feel free to connect!

Business: Don’t be like your Competition

3 Tips I want to bring up today:

1. No “Ipod Killer” (was supposed to be IPhone, but still applies)
2. No “I’m better than you”
3. No Trash talking your competition <— I HATE this kind of Marketing

Technology: FCC on Net Neutrality

More guidelines being created around Net Neutrality and whether preferential treatment can be shown to those who pay their way in. Here is the link to the article: http://www.pcworld.com/businesscenter/blogs/bizfeed/172290/fcc_to_take_a_stand_on_net_neutrality.html

Sponsored by GoToMeeting, try it FREE for 30 days: http://www.gotomeeting.com/techpodcasts

Lets continue the conversation, comment below or use these options:

• Toll Free Comment Line: 1-866-867(TMP)-2860
• Send me an e-mail.
• @taylormarek me on Twitter
• Facebook: http://www.facebook.com/taylormarek

Podcast: Play in new window | Download (Duration: 25:05 — 23.0MB)

#87 Sponsored by GoDaddy: Economic Stimulus Checks, Lead the Pack, and New Media Expo 2008

This episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11 or BLU11. http://www.godaddy.com

In today’s episode you will learn about the Economic Stimulus checks, and why I don’t think they will work. For Business, you will learn to lead the pack in your marketing ventures. And for Technology, you will hear about the long awaited New Media Expo that will be happening in August. I am attending and if you are going to be attending, let me know and we might be able to get a meetup going. Looking forward to seeing you there. Stay current on what is happening by staying tuned to the Podcast Brothers: http://newmediaexpo.com/podcastbros/permalinks/PodcastBrothers_2008-05-15.htm

Looking on staying current on the NME conference schedule? Here’s the link: http://www.newmediaexpo.com/conference.htm

The articles used in today’s show can be found at:
http://www.kiplinger.com/features/archives/2008/05/rebate_questions_and_answers.html
http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article194170.html
http://www.newmediaexpo.com

If you have any questions, comments, or ideas about anything mentioned during the show, or to give your two-cents on a topic, call our toll-free line at 1-866-TMP-2860.

Podcast: Play in new window | Download (Duration: 39:24 — 18.1MB)

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