Social Media Cheat Sheet

Have you ever wanted a cheat sheet when it comes to utilizing Social Media for your business? Just a simple, step-by-step action plan on exactly what you need to do? You can get it for a limited time only when you join my Social Media Inner Circle. I will lay it all out for you and exactly what you need to do.

What is the First Rule of Social Media?

I asked this question on Twitter:

What is your answer? I’ll publish the results in a future blog post for your enjoyment.

Pepsi to drop Super Bowl Ads for Social Media?

Ah, the Super Bowl. Sitting around with family watching two teams batter each other for the title of Super Bowl Victor. For me, in years gone by, I used to enjoy watching the Super Bowl for the pure fun of it. I was young, there was food, and something cool was on the screen to entertain me.

Then I grew up. I still enjoy watching the Super Bowl and can hold my own when it comes to debating over football teams and players, but that is just side knowledge. One of the reasons I watch the Super Bowl now is for the ads. Yes, you heard me right.

I enjoy watching the creativity of these companies as they duke it out on the big screen. For all practical purposes, there is a subliminal battle going on as well. I want to see which one understands people and the culture better, and what spin they can throw on it whether serious or humorous.

Mashable just posted an article on Pepsi dropping the Super Bowl Ads in favor of a $20M Social Media Campaign. Listen closely here. Anyone think the Social Media Revolution is still a fad, or are we going to wake up?

I am dead serious. Here we have a company who has been around for more than 100 years, and has been an integral part of the Super Bowl for the past 23 years. They know and have used all the traditional media and advertising outlets since the beginning. Want to know what made Pepsi big though? It was NONE of these ads. It was word-of-mouth. Think I’m kidding? Try the good old “Do you like Pepsi or Coke?” line on anyone. Better yet, talk to the company directly. You’ll get answers real fast.

If Pepsi can pull off their $20M social media campaign in 2010, that will show the world something. Something that needs to be taken seriously. Something that the nicely padded traditional agencies need to wake up to if they expect to have a job down the road. This monumentous shift will show the world that if a company that has been around for the past 100 years is taking this emerging industry seriously, you had better darn well too. Let me remind you that Burger King did pretty good with its whopper sacrifice in the beginning of 2009.

Thoughts? Think Pepsi can pull it off?

A Personal Review of Avatar

I went with a group of friends to see Avatar last night. If anything, this was the one movie on my list that I had to see. I had seen the previews for it, and it sparked my interest immediately.

Oddly enough, the day started out with nothing planned, but I knew for a fact that I would see Avatar before the day was out. I was waiting on a call from the friends as to the exact day and time, and when I did check in with them they said it would be that very night. I may have been caught up in the hype, but trust me, this was a movie I wanted to see.

We went for the IMAX 3-D version of it. When I got there, a line had already formed for the movie. I got my big bulky glasses and waited in line with the rest of them, meeting my friends in the process. There was a slight buzz of excitement, but that was about it. Not long after, we were ushered into the theater. Yeah, it was sold out, but we got the best seats in the house. Smack in the middle, 4/5ths of the way up.

IMAX has a tendency to come out and punch you right in the face when the movie starts, and it did just that. The sound was gorgeous, though I wouldn’t have minded if they cranked the speakers up more. This was a movie I could get used to watching at full volume. The 3-d glasses were an annoyance at first, but I got used to them quickly. if I could give one recommendation on this movie, go for the IMAX 3-D version, you’ll thank me for it afterwards.

Avatar began. Now how do I rate movies? I rate them based on the story they tell and how accomplished they are in its telling. If they are a master storyteller and can weave a story of awe and wonder, that will usually do it for me. Graphics and music come second. James Cameron is one of those masters.

**Spoiler Alert!!!**

The Story

The story of Avatar goes as follows. Jake Sulley was sent to take his twin brothers place at a human base on the planet of Pandora. He had been in cryo for the past 6 years as they traveled from earth to this distant planet. They landed on Pandora, which if viewed in 3-D is absolutely gorgeous. The colors are vibrant, and it feels for all practical reasons like you are there. Very quickly we find out that Jake is handicapped, he can’t use his legs. The rest of the people there are marines, sent to defend and protect in this hostile planet. We are debriefed and learn there is an alien tribe, the Na’vi, who pretty much like to keep to themselves. Ah, but he isn’t fighting. He was sent as part of a project, Avatar, to find out about the Na’vi by actually becoming one. Apparently the base had been around for a while as they were able to mix human and Na’vi DNA together to form a hybrid. That hybrid was then controlled by the “driver”. Jake was one of the drivers. For all practical purposes then, when they linked their brains together, he became a Na’vi. He only looked like one though, he had no idea of anything else. One thing he did like though was that he could use his legs again.

We soon find the real reason the human base is here. There is a rich supply of unobtanium that they want to mine, but the Na’vi just happen to have their “Hometree” located there. Jake is to spend time with them and earn their trust in order to move them to a different location. But the Na’vi have been watching what Jake and the other drivers have been doing in the forest. He is separated from his group, and is almost killed until a Na’vi female by the name of Neytiri saves him. They bring him to their home, but on the way find out that he is unique. They decide not to kill him, and he is paired up with Neytiri to teach him everything about being Omaticaya, or one of The People. He does quite well at it, and soon becomes one of them at the same time winning her heart.

The tables turn here as Colonel Miles Quaritch is impatient with the slow progress. He decides to go and blow up Hometree, where all of the Na’vi live. Jake and the rest who are in their Avatars try to stop it, but are unsuccessful. Hometree is destroyed and some of the Na’vi die. Everything lies in ruin, but there is one place for the Na’vi to go. The Vault of Souls. Jake then does the most insane thing ever by capturing and riding one of the most feared flying beasts of Pandora. Then, with the help of the remaining Na’vi, he gathers as many tribes as can be found for battle. Colonel Miles Quaritch finds out that the Na’vi are amassing for battle, so he decides to pre-emptively attack first. Jake hears about this, and decides to use the surroundings to their advantage.

The battle for the survival of a civilization begins, and many Na’vi lives are lost. But in the end the human ships are destroyed and Colonel Miles Quaritch dies in the final battle scene. All of the humans are then driven off of Pandora, the base is shutdown, and Jake is then merged with his Avatar body with Neytiri at his side.

I can’t imagine watching this in regular now, the IMAX 3-D version was the crispest I have ever seen. Everything about Avatar gushes jaw-dropping graphics from the first moment until the end. Soundtrack was pretty good too. As a matter of fact, a friend gave me a copy and I am listening to it as I write this. This almost three hour long movie was definitely worth the time and cost.

Are you a Marketer? Read Jeremy Schoemaker’s Review on What Marketers can learn from Avatar.

My Story?

Lets just say that I come pretty darn close to Jake in this. Might not be the best or the strongest out there, but its the heart that counts and ultimately makes all the difference. This movie came at the exact moment in my life, its kind of creepy (in a good way) how it mirrors my own life struggles.

One thing in particular I enjoyed about the movie is that when Jake is learning the language of the Na’vi is that Neytiri keeps repeating to him, Oel ngáti kámeie (I See You). Jake is somewhat confused by this until he consults one of the other Avatar drivers, Norm, what this means. He finds out that it actually means “I see into you; I see through you; I see all of you; I understand you.” Don’t know why, but I particularly enjoy this line.

How does this apply to Social Media?

Apologies if its taken this long to get here, but if you are still reading, this is a very powerful point.

In Avatar, they soon find out that all of the trees seem to be connected on a subconscious level. The Na’vi know this. Interestingly enough, they can upload and download memories faster than the speed of light at certain groves of trees. Everything on Pandora seems to be connected to each other at 10¹² level with everything around it, each sharing even more then that with everything else both near and far, effectively having more connections than the human brain.

Think of the Internet in this way. Its unbelievable yet true at the same time. There are so many connections, no wonder its called the world wide web. Now with the emergence of social media, you are front and center to the most fundamental shift in communication. 1.7 billion people are now online and connected with each other quite frankly to the umpteenth level. Are you aware of how powerful this is? Tapped into this still blows my mind, as it should yours.

How long did it take the radio to reach all of us? 38 years. TV? 13 years. Internet? 4 years. Oh, and the amount of people coming online daily are growing by leaps and bounds unfathomable. What are you doing to connect and engage?

Pretty impressive eh? And this is just the beginning.

Want to read another post on How Avatar applies to Social Media?

Thoughts?

Official Avatar Movie

My Social Media Vault

For those interested, yes, I finally have my first product to offer this industry.

I’ve only taken forever to bring this product to completion. It all started in 2008 at the New Media Expo. I was speaking to my mentor, Paul Colligan, and he strongly recommended that I launch a product. At that time, my podcast had only been around for two years. It was making nice gas money, but you can’t really live off of that now can you? ;P

Originally I had hoped I would be picked in a big sponsorship deal for my podcast, but I soon realized that isn’t going to happen. Not to say it never will, but the chances of it happening are far and few. That in mind, I decided to hunt around for information to create my first product.

A year passed with still no product on my end. I think I was spitting out too many ideas than was good for me, but a couple months ago changed all that. I had all the pieces and all the dots, but had no idea how to connect them. From November up until now I learned how to connect the dots and arrange the puzzle pieces in the right order. Not only was it the most fun I had in a while, but it was also a stretching point. I learned alot from it.

Now I am pleased to announce to the world, the “Social Media Vault“!

Everything I know up to this point is included. I’m also including key bonuses to make sure this vault stays fresh with the most recent information on social media. I’d love to see you have access to this vault of information, or to share this link with a friend.

Included in this vault are case studies of many people I know, as well as a basic overview of Social Media. I also scratch the surface of Twitter, Facebook, and LinkedIn. Recording these was the most fun I had in a long time, and I learned a couple things that will surprise even you.

I probably shouldn’t be telling this, but remember when I launched the TaylorMarek20 Vlog? It is still going strong and I am including bonus videos inside this product that I won’t be releasing to the general public…

Enjoy and take notes!

http://socialmediaplatinumtraining.com/social-media-vault/