I just wanted to announce to you guys that I am going to be starting up a new podcast! It’s called the Social Media Roundup Podcast. In it I will cover the latest social media tips, news, and interviews. Hoping to interview some of the big guys and anyone else who’d be interested in sharing their knowledge.
I’m also working with the guys at Posse Social Media, a consulting company based in Charlotte, NC. They have some awesome ideas of their own and I’m proud to be part of their team. Some awesome stuff will be coming out of this, so stay tuned.
The podcast hasn’t officially launched yet, but when it does I will let you know. 🙂
Advertising agencies do put a considerable amount of effort into their advertising strategies, and now as online marketing is getting mainstream attention, we see them coming up with sophisticated and convincing strategies. A 3 letter Acronym is popular with online marketing. PPC (pay per click), which we know is very real, and SEO (search engine optimisation), and SMO (social media optimisation) and now we have SCO (social content optimisation). I have looked at their strategy and flow-chart extensively, and have worked in advertising for 10 years, along side many agencies, including the one that created this new one. The whole point of this new SCO is to show that search and social are not mutually exclusive, and a few added bonus points. Here is a look at the issues, and further points to consider.
Can we really say this is a new strategy? It is more like grandstanding and banner adding to something that should already be apart of sensible and step-by-step SEO (search engine optimisation) and social media strategy. Advertising agencies are very good at selling themselves to their clients, and then managing down their expectations – the words spoken directly to me by a major Asian director of a substantially sized ‘digital agency’.
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