Networking at events attended by your target market can be a good way to make some nice introductions and start gently spreading the word about your products and services. There is a bit of art to this and plenty of bad examples evoking the worst used car stereotypes imaginable.
Keep these simple rules in mind and you will be fine
1) Think, what am I here to give
2) Speak only to educate – don’t sell anything
For you business people out there, this is a very good marketing idea. A tip brought forth to me from a listener to my podcast said, “Don’t try to sell your business at every event you attend. People won’t enjoy that very much. Instead, become friends with them, educate them. Don’t try to sell.” I agree. Don’t get caught up so much in trying to promote your business that you exhaust friends and family.
What do you think of this? Feel free to comment, post at the forums, or call the comment line.
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