#110: Pokémon GO, Dead or Alive??

In today’s action packed episode, we share a couple funny stories and a helpful article. Don’t forget, we love to hear from you so leave us your thoughts on this episode.


Show Notes:

#1: Butt Dialed Voicemail Transcribed by Google

#2: Pokémon GO, Dead or Alive??

#3: What Do You REALLY Want?

 

Outro Music Credit: Epic Song by BoxCat Games

#109: A Whole New Podcast!

After 7 years of dormancy, the Taylor Marek Podcast has re-emerged! After travelling the world and gaining a wealth of knowledge, we are back to share the stories we’ve heard and empower you with the knowledge we’ve gained. So sit back, grab a drink and enjoy the latest installment!


Links mentioned in this episode:

My Daily Vlogs

My Life: 2016 Recap + Marriage Proposal @ The Piano Guys concert

10 Simple Ways to Take Care of Yourself

Mentioned on the show:

Outro Music Credit: Epic Song by BoxCat Games

My Life: A 2016 Recap

Wow… let me just say it’s been YEARS since I last updated this blog. Well, I know at least. You may be new here or a long time reader coming back for a visit. A fond welcome to the both of you. 🙂

Between 2012 and 2016, I’d been busy with several projects that devoted all of my time outside of my full-time job. I’d not only been playing League of Legends with friends and entertaining/teaching others with a website and YouTube channel, I also created and managed quite a large Minecraft Server (Over 9000+ unique IP logins in less then a year!) with an associated website (Over 100+ active members) and YouTube channel. Let’s just say that collectively I was dealing with hundreds of visitors/viewers/players/members on a daily basis and riding on quite a high. A high, I think, that was bigger then this website and associated podcast and YouTube channel had ever seen. Granted I think on the tail end of 2012 and 2013 my vlog was starting to fade out, though it did hit the highest amount of subscribers and total views out of all my other YouTube channels combined. All that to say, I’ve been caught up in quite a number of exhilarating waves.

2016 is the year that blew them out of the water. But it certainly didn’t start with me cresting along the top of the wave. No, I was mostly rolling around in the shallows and didn’t know it. You see, I was still getting over the fact that I had to kill some of the projects I was running. Some I had shut down already, the rest were slowly on the way out.

I just needed a break.

I ended most of my projects in 2015 due to financial and lots of mental strain. I felt they had served their purpose and that I needed to start preparing for my future with no restraints. Did I feel bad? Yes, I felt horrible and for many days felt miserable but I slowly started coming back to a reality I had missed out on for many years and after many months I finally started to feel normal. Little did I know how long that normal would last.

Several months into 2016, a girl entered my life. But not just any girl. The best way I can explain is that God sent her handmade from the other side of the world. This was the one I was waiting many years for. She had finally arrived! (Yes, this is the one you can see in the sidebar picture standing next to me.)

We met at church. Started courting not long after that. My dog, Toby, passed away a month after we had started courting, which broke my heart. It’s pretty hard to lose a pet you spent half of your life with, one that I’m still getting over, while at the same time just starting a new relationship. In his own way, before he passed, he let both her and I know that he approved of my choice and that she would be the one to “watch over me now”. </3

Come September, I took my now fiance to a surprise Piano Guys concert and proposed to her on the spot while the group was gathered around her. That proposal was one for the record books, got plenty of pictures and videos for posterity. The wedding is planned for June of 2017.

As I write this in the final month of 2016 and look back at this year… I’m amazed. Some of the happiest moments and heart-wrenching tears of sadness happened this year. But this was all part of God’s plan. And I know He has good things in store for me. He also has good things in store for you as well, if you trust Him with your life.

Now you know why I’ve been so busy. 😉

tpg-3

 

 

Humanizing The Social Media Industry

It’s no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer’s life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. Experts suggest taking an inside-out approach. By creating a fun working environment for your employees, through special events, or getting involved with charitable organizations, and uploading photos of these events, you can introduce customers to your brand’s personality. Showing the many faces of your employees goes a long way towards humanization. Since Facebook has no delineation between people’s pages and company pages, it’s becoming smarter to expose your company on a personal level.

Many companies are giving their customers the opportunity for daily interaction with their brands, by engaging directly with them. Starting discussions about relevant trending topics, offering up polls where customers can vote, and giving the most loyal page patrons moderator privileges are a few of the ways to increase views, and encourage returns.

One of the most important tenants here is to ensure your presence. Being actively involved in social media invites crucial dialogue with the public. Use this space to address concerns, and own up to any mistakes your company may make. Showing the public that you are interested in how they feel about their experiences with your product can mean the difference between a loyal customer and a one-time purchase. Recently, on Saladworks.com’s Facebook page, a customer complained of poor service she received in one of the local stores. The guest relations team seized the opportunity to communicate how seriously they take these matters. Not only did they enter into an almost instant dialogue with the customer herself, but they publicly took responsibility and detailed how they would rectify the situation. Quick resolution speed, and a sincere concern for the consumer’s experience turned a negative comment into a display of Saladworks.com’s desire to please their public, which helps not only retain the customer in question, but humanizes a company who is not only willing to admit the mistake, but also compensates for it.

Another useful idea is to reach out to key individuals within your community and offer them a personalized service. According toAlan Mulally, CEO of Ford Motor Company. Mulally personally invited a man who had posted on their Facebook page about searching for a new SUV to a special test drive of the company’s new Edge Crossover for a man who had posted on their Facebook page about searching for a new SUV. Not only did this convince this person to purchase the vehicle, but news about his experience spread quickly throughout his highly connected social network.

Social media is having as great an impact on lifelong brand integration as television did over 50 years ago. Companies can’t afford to miss out.

Inspiration from: mashable.com

What’s The Deal With Facebook Timeline?

I’m sure you’ve noticed the big change over the weekend. As of March 30, Facebook has ported all of it’s pages into the new Timeline design, including business pages. While there are plenty of people who aren’t happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by 46% on average. What does it mean for your business?

Real-time Analytics

Unlike the old Facebook pages which took up to 2 days to provide insights and analytics, Timeline’s tools provide information within 5-10 minutes. New or enhanced metrics include virality, people talking about engagement, friends of friends and reach. What this does is give businesses the ability to monitor the popularity of their posts, the influence of their page, how far their posts are travelling, and even allows for adjustments to be made immediately. Tracking virality (the percentage of people who saw the page and “talked about it”) is now easy to do, which can help sellers tap into what’s being discussed amongst their fanbase and post accordingly.

Content, content, content

What is the most effective way to drive traffic to a storefront? Fresh content. Sure, it takes more work than the old Facebook Fanpages since Timeline encourages sellers to post new content frequently, but creating a daily posting plan rich with opportunities for customers to interact, through polls or thoughtful updates which engage the customer to participate in a discussion, will help businesses increase exposure.

Regular Expression

Commonly known advertising tenants tell us that one of the best way to reach customers is through visual imagery (pictures and videos). With fully customizable features, like the 850 x 315 pixel cover, and 111 x 74 pixel picture icon (located just below the cover), businesses can focus on expressing their core brand message. Profile information has been moved from the left of page to the front and center, and have gained 310 pixels, which businesses can use to display more products or larger images in the most visually optimal spots on the page.

The real message here is that, while changing over to something new might be a hassle at first, Facebook’s Timeline provides an excellent opportunity for businesses to integrate themselves into the Facebook experience in ways that not only promote their products and services, but also create a social space where consumers can return for thoughtful interactions. Your business actually has the chance to become a regular Facebook “friend” for the fans, which will increase customer retention, and perhaps even opportunities for conversion (linking someone from Facebook to your own site where they can choose to become a member).

While it seems as though converting your model might take a little getting used to, the numbers indicate that it is a worthwhile investment. Some of the businesses involved in the preliminary launch of Timeline reported an increase in engagement by as much as 161%. The real question is, can you afford not to use Timeline?