What’s The Deal With Facebook Timeline?

I’m sure you’ve noticed the big change over the weekend. As of March 30, Facebook has ported all of it’s pages into the new Timeline design, including business pages. While there are plenty of people who aren’t happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by…

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Social Content Optimisation (SCO): Real or Just Another Acronym?

This new 3 letter Acronym SCO, seems to be getting rewrites more than expected online from bloggers here and there. I wonder how many of them have years of experience in agencies and digital media. From someone who has been involved in media agencies, digital media and a whole range of advertising projects right through to social media marketing and SEO as they grew out of the ground, here is a perspective worth looking at.

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