#108: Its all about Mindset, Stop wasting Marketing dollars, and Geekbrief.tv’s Last Show

2 weeks already?! Wow, time flies.

Finances: Its all about Mindset

Some Takeaway Notes…

What can I leverage?
Scarcity vs. Abundance

Business: Stop wasting Marketing dollars

Some Takeaway Notes…

Which works better, shotgun or rifle?

The traditional way of marketing is broken. A twelve year -old running a lemonade stand has a better ROI than a traditional media ad.

Links:

Pepsi to drop Super Bowl Ads for Social Media?

Technology: GeekBrief.tv’s Last Show

Geekbrief.tv #780
http://calilewis.me
http://nealcampbell.com

But wait! There is a new show coming out:
http://geekbeat.tv

Other companies I’ve said goodbye to:

RadioTail Ripple
Podcast Peer Awards
Podango

Comments? Leave them below or call toll-free 1-866-867-2860.

How I Learned Everything I Needed To Know About Sales From A Vending Machine

A boy, not much older than 14 was walking down the street one afternoon. School was over, and his mind was formulating ideas on how to make money for his next big goal; his very own Nintendo Wii. He decided to sell lemonade that day, so on his way home he stopped by a grocery store and picked up some supplies. On his way out, however, he stopped in front of a couple vending machine, dug a few coins out of his pocket, and grabbed a soda and a gumball. He popped the gumball in his mouth and continued on home. Just before he walked in the front door, an idea hit him. It was so mind-blowing he almost swallowed his gum!

“Why do I always have to sit out on a busy street corner for several hours trying to sell lemonade and get sunburned in the process? I love running businesses, but sometimes a kid wants to play with his friends and not work all the time.” He thought to himself. “I don’t want to do this for the rest of my life, there has to be an easier process. Hey, what about hiring somebody to do it for me? Nah, I don’t think they would appreciate that, especially if it was one of my friends… I got it! What if there was a machine that did it for me? Kind of like a vending machine of sorts? I THINK I FOUND THE ANSWER!!”

He spent the next 27 minutes drawing up an idea for a lemonade vending machine. Basically, he would make the lemonade and put it into containers that the vending machine could hold. He would then setup the vending machine at a busy street corner and let it do the work from there. It would work just like a normal vending machine: deposit money and get the lemonade. But he needed money and a vehicle to transport the machine. He went to ask his mother about it.

“Mom, I am going to make a lemonade vending machine but I need money and a vehicle to transport the machine to and from street corners. Can you help me out with this?” He asked. “Sure can.” replied Mom. “But I think I know of something even better to help you out with this.”

She went on to explain that while the lemonade vending machine idea was a good one, there was somebody else who already went through all the hassles and had done all the work. She also mentioned something about it being illegal to setup vending machines on street corners. She directed him to a couple websites where he found information on how to setup his own vending machine business. There were articles on how and where to buy vending machines, where to find suppliers and how to approach them, and how to choose the most profitable locations to setup the vending machine. Everything he needed was right in front of him, he just needed to read up on it and take action.

30 days later he had read all the information he needed to start up his vending machine business. He was able to track down some candy vending machines, a supplier, and a desirable location inside a small grocery store nearby. He had purchased the vending machines and supplies with the money he had in his savings account, and had signed a contract with the store allowing him to place the vending machines at the entrances. The day had come for him to place the vending machines inside the store, and boy was he excited! He enthusiastically setup the vending machine in its spot, filled it with some of his supplies, and talked to the owner of the store to finalize a couple minor details. Not long after, the money started to pour in. Not much at first, but it soon started to catch on and more money started to pour in. All he had to do was set it up once, and it would run by itself for the rest of its life. He now had time to play with friends and not worry about making money because the machine made the money for him!

What 4 Lessons can we take away from this?

1. Create the product once and let it sell itself

There is nothing worse than having a product but having to spend hours promoting it to make a sale. With everything you have setup and created, the product should be able to sell itself right?

2. Put your product where the people who need it can find it

Don’t stuff it away in the back closet. Don’t try and sell it to the people who don’t need it. You’ve done your research. You know who needs it and where they go to find it. Put it right in front of them.

3. Be as transparent in your sales as possible

In the example of the vending machine, you don’t have the product hidden behind a tinted window. You have it in a clear glass container where they can see it and visualize consuming it. If you have people commenting on how clear the “glass” is, you are focusing a bit too much on the sales.

4. Make sure the product is fresh

No one likes eating “old candy”, drinking “stale soda”, or looking at gunk on the vending machine. Make sure the product is fresh and the “vending machine” is always clean.

Am I missing anything you’d like to contribute? Comments are open. Add yours.

(PS: I know the picture used is a girl and the story is about a boy. Click on the picture though and read the little story on the caption and I think you’ll start to see it matches quite well. Pretty impressive eh?)

How to get “Custom Customers”

As I am writing this, I am currently home from college on spring break. As my college blocks every video site except Facebook videos, I had to catch up on the videos I missed while I was away for three months. I only have a select few tv shows I like to watch, and ALL of them I watch online. I was in the middle of watching an episode of Chuck when a chunk of dialogue caught my entrepreneurial ear. I don’t remember the exact conversation, but it sparked this idea.

How do you get customers?

Well, to put it bluntly, you MARKET to them. No, we don’t advertise to them, read that article I linked up first then continue reading here.

It takes a creative mind to pull customers in. Something that will reach out to them, and show them the solution to their urgent need.

How do you capture the entire market’s attention?

You can do something stupid and completely blow up your reputation, causing ripples in the market. Or you can do something no one has thought about to capture them, but understand this. You cannot serve everyone. Remember the old saying, “If You Try To Be Everything To Everyone, You’ll Be Nothing To No One”?

Take that idea in perspective. Look at the bigger picture. Why do you market to certain segments of people? Why are all these marketing surveys, segments, action plans, and spread the message being conducted by companies big and small?

Because you want to capture your custom customer.

What’s the inside scoop?

Customer comes from the word ‘custom’ which comes from a latin word meaning ‘habit or usage’. It is quite fascinating if you think about it. A person, custom made, just for your business is waiting out there for you to capture them. You have no idea who it is, so you send a message to your market, hoping that they are in the mix. They hear about you and BAM!, deal closed.

Forget about advertising to everybody, that is dead. Besides, we know that reverse psychology works pretty well in this area. Market only to that select group, and sooner or later everyone and their cat will hear about you. There is enough of the market for every business to have their share, you just need to find yours. That is why you have marketing campaigns. That is why you guard the customers you do have with an iron fist (at least I hope you do). That is why you are in business.

There are customers custom-made just for your business. What are you doing to make them notice you?

#106: Jordan Cooper of Not A Pro Blog Rants on Blogging, Social Media, and Marketing

Today I interviewed Jordan Cooper of NotAProBlog.com

If you are wondering, we will be moving back to our regular schedule soon and I may be mixing the podcast episodes up! (Thinking of having a monthly episode dedicated to interviewing one person similar to this episode)

If you want one-liners, Jordan is stuffed full of them. “Be Real”, “You Blog To Make Money”, and “Start a Blog” are just a few. I also ask him a question regarding marketing and what every single business is doing wrong. You will want to hear his answer if you are a business owner.

Need some inspiration? Read a couple posts from his blog:

What it takes to be an Overnight Failure

How to Win Friends & Influence No One

Putting Your Personality Into Your Passions

To learn more about Jordan or to chat with him via twitter, click on one of the links below:

Blog – NotAProBlog.com
Twitter – @NotAProBlog

Want to Retweet this episode to your Twitter Audience? Click Here.

Lets continue the conversation. Comment below or use these options:

Multi-Level Marketing Not Multi-Level Advertising

Anyone noticing the shift here?…

It used to be completely different. Business in the 1900’s was all about how many levels we could advertise our product/service on. The internet has completely changed the game, as well as the rapid change in technology. Now we find ourselves with an unlimited amount of levels we can promote our company in. That game has changed and we need to quickly find where we can make the most impact and leverage it.

“But wait” you may be saying right now. “Isn’t marketing and advertising the same thing?” Well…yes, and no.

Advertising is a communication strategy used to persuade the person engaging in the “ad” to take action and to buy from that brand.

Marketing is the process by which companies create value for and build strong customer relationships to ensure brand loyalty and word of mouth distribution with their market base.

Notice the slight but important difference here. (Muaha! And you didn’t think I would flex my communication degree muscles while here in college eh?…)

What did the Industrial Revolution give us? A simpler way to mass produce goods and services at a lower cost. What did the Information Age give us? Well, it kicked down the doors of the Industrial Revolution and said, “Hey, I can do all of that and more for the cost of NOTHING!” What is the Social Media Revolution giving us? It stole the idea presented in the Information Age and scattered it to the far reaches of the globe while giving us the means to connect and share with anyone and everyone across the planet at virtually the speed of light.

What multi-level advertising was to the Industrial Revolution, multi-level marketing is to the Information Age and the Social Media Revolution. You need to stop persuading and start providing value for and building strong relationships with your customers. The persuading will work itself out in the customers’ mind once you have built that relationship.

I worked for the big boys. I know those who have taken this new approach and are now soaring on untold heights. I’ve also watched others flap their “multi-level advertising” wings in vain and plummet straight to the earth below. I know the reason why too, but that is for another post. You’ll have to wait for that to come out… 😉

In the meantime, what are you doing to ensure your multi-level marketing strategy succeeds? Do you even have one?

I’m not giving you the rest of the pie until you’ve consumed your chunk of it and let me know what you thought of it below. You know I love hearing feedback from you guys…

The Parable of the Businessman

I ran across this story (Mark 4:1-20 if you’re wondering), and it bears repeating. My life story seems to echo this parable above all others, my name defines it.

It goes as follows:

There once was a businessman, who, after he had created a product to solve an urgent need, set out to market. He stopped in many places. Villages, cities, states, and everywhere else he saw his product could do the most good. Some of the product he sold fell upon deaf ears, no one wanted to buy what he had to offer. Some of it fell upon interested people who put it on a shelf and let it collect dust. Others fell upon those who needed it. They started using it, but quickly became disillusioned and requested a refund. Still other fell upon those who recognized this product, eagerly bought it and consumed it entirely. Through them word started spreading and soon the businessman was looking at an increase of thirty, sixty, even a hundred times more then he ever thought possible.

What is the meaning? It means that you, as a business owner, will always have these four types of customers. The ones you want to go for are those where the “seed falls upon good soil…and produces… even a hundredfold…”

The rest will take care of itself.

What’s your application to this parable?

#103: Maximize Income, Don’t be like your Competition, and FCC on Net Neutrality

Woot! Passed my first CLEP test and excited to release another episode! 😀

Sponsored by GoToMeeting, try it FREE for 30 days: http://www.gotomeeting.com/techpodcasts

End of the week episode, but that is because I was studying like crazy to pass my first CLEP test. I did, and now am back in the hotseat and ready to crank out another episode. Hope you enjoy it as much as I did creating it! 😀

Finances: Maximize Income

Did you know the Internet can be your biggest leverage? I’d love to have a chat around this, feel free to connect!

Business: Don’t be like your Competition

3 Tips I want to bring up today:

  1. No “Ipod Killer” (was supposed to be IPhone, but still applies)
  2. No “I’m better than you”
  3. No Trash talking your competition <— I HATE this kind of Marketing

Technology: FCC on Net Neutrality

More guidelines being created around Net Neutrality and whether preferential treatment can be shown to those who pay their way in. Here is the link to the article: http://www.pcworld.com/businesscenter/blogs/bizfeed/172290/fcc_to_take_a_stand_on_net_neutrality.html

Sponsored by GoToMeeting, try it FREE for 30 days: http://www.gotomeeting.com/techpodcasts

Lets continue the conversation, comment below or use these options:

#87 Sponsored by GoDaddy: Economic Stimulus Checks, Lead the Pack, and New Media Expo 2008

This episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11 or BLU11. http://www.godaddy.com

In today’s episode you will learn about the Economic Stimulus checks, and why I don’t think they will work. For Business, you will learn to lead the pack in your marketing ventures. And for Technology, you will hear about the long awaited New Media Expo that will be happening in August. I am attending and if you are going to be attending, let me know and we might be able to get a meetup going. Looking forward to seeing you there. Stay current on what is happening by staying tuned to the Podcast Brothers: http://newmediaexpo.com/podcastbros/permalinks/PodcastBrothers_2008-05-15.htm

Looking on staying current on the NME conference schedule? Here’s the link: http://www.newmediaexpo.com/conference.htm

The articles used in today’s show can be found at:
http://www.kiplinger.com/features/archives/2008/05/rebate_questions_and_answers.html
http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article194170.html
http://www.newmediaexpo.com

If you have any questions, comments, or ideas about anything mentioned during the show, or to give your two-cents on a topic, call our toll-free line at 1-866-TMP-2860.

#85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s

This episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11 or BLU11. http://www.godaddy.com

Special Announcement: Today is my Golden Birthday!
Panasonic 150

In today’s episode you will figure out how fast you want your money in Finances. For Business, you will learn about the best advertisement a business can have. And for Technology you will learn more about the Intel Quad-Core as well as Panasonic’s Plasma TV’s.

The articles used in today’s show can be found at:
http://crave.cnet.com/8301-1_105-9947555-1.html
http://crave.cnet.com/8301-1_105-9947208-1.html
Want an even bigger picture to look at? Here is the link

If you have any questions, comments, or ideas about anything mentioned during the show, or to give your two-cents on a topic, call our toll-free line at 1-866-TMP-2860. You can also send me an e-mail or Post a comment below.