I ran across this story (Mark 4:1-20 if you’re wondering), and it bears repeating. My life story seems to echo this parable above all others, my name defines it.
It goes as follows:
There once was a businessman, who, after he had created a product to solve an urgent need, set out to market. He stopped in many places. Villages, cities, states, and everywhere else he saw his product could do the most good. Some of the product he sold fell upon deaf ears, no one wanted to buy what he had to offer. Some of it fell upon interested people who put it on a shelf and let it collect dust. Others fell upon those who needed it. They started using it, but quickly became disillusioned and requested a refund. Still other fell upon those who recognized this product, eagerly bought it and consumed it entirely. Through them word started spreading and soon the businessman was looking at an increase of thirty, sixty, even a hundred times more then he ever thought possible.
What is the meaning? It means that you, as a business owner, will always have these four types of customers. The ones you want to go for are those where the “seed falls upon good soil…and produces… even a hundredfold…”
The rest will take care of itself.
What’s your application to this parable?