Last week I told you to post daily, this week I’m going to show you how to do it.
But first, let me tell you a story.
This story lays the framework for what I call the…
John loved sports. He enjoyed watching “The Big 3” and playing them with friends from time to time. But John had a problem.
That problem was boredom. Sure he enjoyed those sports, cause everyone else did and you’d be an idiot not to, but there was no “fun” element to them.
Then one day, something different happened. His buddies wanted to play a game, but not the ones he was used to. They were running around with what looked like a pie plate and passing it to each other. Not only that, but the game itself seemed to be a mash-up of several sports he was accustomed to.
John figured he might as well try this “new game” and see what happens. It was different, looked easy to play, and his friends seemed to be having fun. After that game, he was hooked.
This one new sport was different, tons of fun to play, and eliminated his boredom! Soon he was playing on a regular basis, learning how to master the sport and inviting his friends to play.
Soon after, he quit.
What is the CAPE Technique?
Before I tell you about the system that I developed over 6 years, I need you to say this out loud:
“Quality Fans only come by Consistent, Authoritative Posts that Engage.” Tweet it!
Did you mean what you said? Awesome.
Consistent. You must send out your posts on a regular basis. Your “fan/follower” must know you are there. Find the time when most of your fans are online and post your updates during that time for the greatest effect.
Authoritative. You are the expert on your business/industry and your stance online must reflect that. You know what the customer wants and how your business can fulfill it. You know the answer to their every question. Take a look at Disney as an example.
Posts. This is what I define as a status update/tweet/post on your social media profiles. This is what you write up and send out to the world, via your social media profiles, to read. Your current or prospective customers will listen to/hear/see this.
that. Ok, honestly “that” isn’t “that” important but I needed to tie the phrase together. 😉
Engage. The hookpoint here is crucial. We’ve all been at a party listening to some “boring guy talk” about his subpar life story. We hate it. Don’t be that guy. Be the guy others want to talk to because you listen and enjoy talking to them, which makes them talk more, which enhances your “social status”… You get the idea.
The CAPE Technique “covers” your posts in the same way the wrapping paper on a present does. If you’re not getting quality fans, you’re using the wrong wrapping paper.
I wanted to cover this before I tell you exactly what to post, because I know some will post away verbatim and then ask me why nothing happened.
Next week I will be sharing some examples of what to post and what not to post.
I’ll also be talking about the ‘deadliest status update known to man.’
If you’re subscribed to my newsletter, you’ll get a behind the scenes look at the “deadliest status update”. Subscribe to my newsletter below as I will only be sending this message out ONCE.
So what happened to John? John quit every other sport and devoted his life to that one sport that made him feel so alive. The sport was Ultimate Frisbee.
Image by: tim caynes
I've found Lots of necessary information from your blog. Just bookmark your blog for more explore! I will definitely share this post with others. Thanks.
I must say, maybe using the CAPE technique can very much make you a superhero in the web. I like the part where it is important to be engaging.
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I actually have no idea when the best time for me to post is, but yeah I'll look into it! Sounds like good advice.
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Actually pessimists contended before that the results of social marketing were not measurable. That was before. Now, any social media marketing agency can outline metrics that are tangible, concrete and quantitatively and qualitatively measurable.
Hey Taylor, nice tips for expanding fan circles. Thanks for sharing
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Thanks for sharing.I really appreciate it that you distributed with us such informative post,great tips and very very simple to realise.
The disney tip is awesome. Thanks!
yes i also think if we can make post daily to our fanpage or profile timeline we will get more followers and fans for our page.
Great post! The CAPE technique is similar to what I've learned in Empower Network's online marketing courses. They advocate the exact same things…
I've found that consistency helps build your authoritativeness. Your authoritative point is really good too. There was some stuff in the EN training that said "blog about whatever you want, but just blog daily," which I disagree with, for SEO reasons and simply business/bottom-line reasons.
To be a really effective blogger, you have to be blogging ABOUT what your audience wants, which you're doing really well here! And I've found that it doesn't matter how small your niche is, as long as you're on point. In fact, the smaller the better, usually, because you can gain authority quicker. You don't need thousands of followers… just a tribe of say, 50. It'll grow from there.
One thing I noticed about your writing style that I admire is your story-telling, which engages our minds. Telling a story and then concluding it at the end of your post is good!
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Using this technique can make you a social media guru. Thanks for sharing it.
Quality over quantity. Getting quality fans gives your business a good name. Thus increasing the chances of getting more quality fans.
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