Last week I told you to post daily, this week I’m going to show you how to do it.
But first, let me tell you a story.
This story lays the framework for what I call the…
John loved sports. He enjoyed watching “The Big 3” and playing them with friends from time to time. But John had a problem.
That problem was boredom. Sure he enjoyed those sports, cause everyone else did and you’d be an idiot not to, but there was no “fun” element to them.
Then one day, something different happened. His buddies wanted to play a game, but not the ones he was used to. They were running around with what looked like a pie plate and passing it to each other. Not only that, but the game itself seemed to be a mash-up of several sports he was accustomed to.
John figured he might as well try this “new game” and see what happens. It was different, looked easy to play, and his friends seemed to be having fun. After that game, he was hooked.
This one new sport was different, tons of fun to play, and eliminated his boredom! Soon he was playing on a regular basis, learning how to master the sport and inviting his friends to play.
Soon after, he quit.
What is the CAPE Technique?
Before I tell you about the system that I developed over 6 years, I need you to say this out loud:
“Quality Fans only come by Consistent, Authoritative Posts that Engage.” Tweet it!
Did you mean what you said? Awesome.
Consistent. You must send out your posts on a regular basis. Your “fan/follower” must know you are there. Find the time when most of your fans are online and post your updates during that time for the greatest effect.
Authoritative. You are the expert on your business/industry and your stance online must reflect that. You know what the customer wants and how your business can fulfill it. You know the answer to their every question. Take a look at Disney as an example.
Posts. This is what I define as a status update/tweet/post on your social media profiles. This is what you write up and send out to the world, via your social media profiles, to read. Your current or prospective customers will listen to/hear/see this.
that. Ok, honestly “that” isn’t “that” important but I needed to tie the phrase together. 😉
Engage. The hookpoint here is crucial. We’ve all been at a party listening to some “boring guy talk” about his subpar life story. We hate it. Don’t be that guy. Be the guy others want to talk to because you listen and enjoy talking to them, which makes them talk more, which enhances your “social status”… You get the idea.
The CAPE Technique “covers” your posts in the same way the wrapping paper on a present does. If you’re not getting quality fans, you’re using the wrong wrapping paper.
I wanted to cover this before I tell you exactly what to post, because I know some will post away verbatim and then ask me why nothing happened.
Next week I will be sharing some examples of what to post and what not to post.
I’ll also be talking about the ‘deadliest status update known to man.’
If you’re subscribed to my newsletter, you’ll get a behind the scenes look at the “deadliest status update”. Subscribe to my newsletter below as I will only be sending this message out ONCE.
So what happened to John? John quit every other sport and devoted his life to that one sport that made him feel so alive. The sport was Ultimate Frisbee.
Image by: tim caynes