Every company using social media falls into one of these three categories.
80% of people fall in one category, 10% in another, 10% in the remaining category.
So what are those categories?
Those who make things happen, those who watch things happen, and those who say, “What happened?”
Don’t Be The 80%
The common myth when it comes to companies using social media is “Yeah, I’m on social media.” What the heck does that mean though? Why does that statement influence your bottom line?
80% of companies using social media are there to watch things happen. (You should probably tweet that.)
Lets take an example from nature. Does the early bird get the worm? Yes. Do you think it sits around and waits for that worm to magically pop up from the ground so he can fly down and snatch it up or does he actively fly around fertile soil searching for the right spot where he knows the worm to be at? If you answered the latter, you are completely right.
When you say you are “on social media” you are saying you’re the bird who sits on the fence and does nothing but watch. You can bet your salary that it influences your bottom line. And your stomach.
Be The Active 10%
I’m not talking about the 10% that wonder “What Happened?”. If you’re in that category, you need some education first. The rules have changed on the major global scene and you need to be brought up to speed.
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There is a category I like to call the “Action Takers”. These companies know what they need and pursue it with dogged devotion. They are faster, smarter and leaner than the competition. These are the companies with a loyal fan base, brand evangelists, and just seem to be everywhere you look.
How To Be The Active 10%
By now you know I’m talking about the “those who make things happen/action takers” category. I’m going to give you a simple tip to get started on that path, no matter where you fall category-wise.
If you have a Facebook Fan Page, Twitter account, Pinterest profile, Linkedin account or whatever, you need to be posting there. This is the first step on the path of a fruitful social media campaign, all the rest build upon how seriously you want to take this first step.
Seriously, I know you have 5 minutes of free time in your business to devote to this, you are NOT Donald Trump. Schedule in 5 minutes where you will visit each of your social media accounts and just post something. Anything. Status update, client testimonial, picture, video, etc. will work.
I will be covering exactly what you should be posting in next weeks post.
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Image credit: Highways Agency