How does Avatar apply to Social Media?

Jake Sully in battle attireWe are now into 2010, and I am excited! I plan on posting much more often, providing you with some exceptional content in each post. Enjoy this first post!

Wow, the more I reminisce on the movie and watch it, when I have the chance, the better it gets each time. Avatar sure isn’t exhausted on my list, I’m still pulling out some social media goodies for you to enjoy! Here are a couple more…

The first post I wrote on my review of Avatar has been getting some good views lately, when the idea struck me to expand upon it. Avatar has now grossed $1 Billion dollars, has been trending on twitter for the past four weeks, and is doing quite well. Two thoughts I want to impress on you.

1.You Have An Avatar

Interestingly enough, that is your social media (online) presence. Everything you do online is your online presence. After dabbling around in social media for a while, you will most likely find yourself lost in the vibrancy of this world. But one key question remains.

How are you going to merge your offline and online world together effectively? You can’t live in just an offline world at the risk of becoming exiled, so what are you doing to educate yourself? Integrated into that question is another question. What are you doing to bring your business online and expose it to 1.7 Billion+ people?

2. Pick Your Side

Enough with fooling around and asking questions on “What is Social Media?” Every person and every business on the face of the planet is instead asking “How do we use Social Media?” 84% of businesses can’t be wrong if they are starting to implement some kind of social media marketing campaign, including Pepsi. You have a choice to make, which side are you playing on? Are you still playing by the old rules, or the new ones? Are you still going to stay in the traditional advertising realm, or hop over to the much more vibrant world of social media? You have a choice to make, and you’d better make it fast. Neither side is going to wait for you.

In Avatar, Quaritch and his side are only concerned about making the big bucks. Who cares what the cost. Interestingly enough, the mineral they are mining is called “Unobtanium” (anyone notice the irony?) and the largest source is located beneath Hometree, where all the Na’vi live. Anyone notice the parallels?

Traditional Media is trying to blow this off as a plink in the bucket, while unawares are trying to leech and destroy the base Social Media Marketing is upon. This is going to come to a head sooner than you think, I am already starting to hear the horns of war. There will be an inevitable clash between Traditional/Old Media and New/Social Media.

You’ve seen the influential power New/Social Media has had over countries, businesses, and people. The results speak for themselves. There is not much time left to think, NOW is the time to act. Ah, but just wait. You need to come at this from a different angle. You need to approach this the smart way. Don’t run in without a brain in your head. Jake Sully knew this, which is why he was smart about the way the battle unfolded in Avatar.

What are you doing to implement Social Media in your life and your company? Comment below.


  1. I saw something on the news about avatar being a secret message that corporations are bad and that we should do something about it. I thought the story was somewhat lame but the graphics is what saved it for me.

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